Tuesday, November 12, 2019
Home > Nerve Center

OUR VISION

  • Transforming Pakistan’s media industry – through research, data analytics and innovation.

  • Academic rigor meets creativity in the media.

  • Empowering the youth to become future media leaders.

  • Shaping and placing Pakistan’s strategic narratives in the global arena.

DATA ANALYTICS

IDENTIFYING KEY TRENDS IN THE MEDIA LANDSCAPE

Social Media Optimization

Social media platforms (such as Twitter, Facebook, and YouTube) have a great deal of potential to attract the modern-day viewer. The Nerve Center employs efficient social media marketing tools to organically capture the attention of a wider audience.

Media Logic: Data Capturing

The Nerve Center applies data capturing techniques to not only collect mass sums of television viewership data, but also uses that data to gain an edge over its competition.

 

SOCIAL MEDIA STRATEGY

YouTube

  • 42,000 Subscribers, projected to reach 50,000 by August.
  • 10 full-length shows, with regular episodes.
  • Steady viewership, averaging 1500-3500 views per video.
  • Potential for growth.

Twitter

  • ~9400 Followers (Indus News).
  • ~1244 Followers (Nerve Center).
  • Daily content being published by the Nerve Center.
  • Short episodes released every week, to retain regular viewership.

Facebook

  • 66,000 Followers, with a steady (and active) viewership.
  • With multiple programs being designed for the digital platform, there is potential for substantial growth in viewership.

ACHIEVEMENTS

  • 170,000 unique impressions (monthly).
  • An average of 50 likes and 12 retweets on a daily basis.
  • 25 full-length episodes, with 2-3 episodes each week.
  • Over 60 unique guests.
  • A total of ~400,000 views across social media.
  • 12,000-14,000 views per episode.
  • These short, yet crisp, video explainers have been received very positively by audiences online.
  • 50,000-60,000 views online, with a potential for exponential growth.
  • 64 comprehensive reports published on a daily basis.
  • The data extracted from these reports are used to generate all the content from the Nerve Center.

MEET THE TEAM

HUSSAIN NADIM

Head of
Nerve Center

USMAN NAQI

Coordinator Innovation
Division

UMAIR JAMAL

Coordinator Research
Division

SAFIA
MAHMOOD

Coordinator Futures
Division

IZAH SHAHID

Coordinator Digital
Media

SARA SULTAN

Coordinator Nerve Explainers
Division

MAHA DAR

Producer/
Script Writer

NEHA RASSAL

Senior Researcher/
Social Media Coordinator

HATIM SALMAN NUSRAT

Senior Research Officer/
Producer

ASAD SALEEM


Producer

BUSHRA
PERVAIZ


Producer

ANUM SATTAR
RAJA

Operations
Manager